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06 Jul 2025, 15:54 [ UTC - 5; DST ]


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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 30 Jan 2021, 13:07 
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Textron cares. I bet they spent 1/100th of what Cirrus did on their ad.

https://www.youtube.com/watch?v=Hr3TMjn ... e=youtu.be

Is there a list of annual improvements to the G36 since 2006? I'm guessing it could fit on a post-it note.

Most of the whiz-bang stuff on the G36 is from third parties--namely the avionics and interior. Oh, and the AC.


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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 30 Jan 2021, 13:14 
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Username Protected wrote:
Textron cares. I bet they spent 1/100th of what Cirrus did on their ad.

https://www.youtube.com/watch?v=Hr3TMjn ... e=youtu.be

I could hardly tell the difference.

I wonder how much they saved by not investing in a wind sock for the microphone.

Lots more detail about the structure and construction of the airplane, though I noticed some errors. I think I also noticed a nasty smudge on the PFD, and did she just start the engine with the mixture at idle cutoff?

:scratch:

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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 30 Jan 2021, 13:21 
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Username Protected wrote:
Textron cares. I bet they spent 1/100th of what Cirrus did on their ad.

https://www.youtube.com/watch?v=Hr3TMjn ... e=youtu.be

Is there a list of annual improvements to the G36 since 2006? I'm guessing it could fit on a post-it note.

Most of the whiz-bang stuff on the G36 is from third parties--namely the avionics and interior. Oh, and the AC.


Well.......I have a 2006 and here are some of the "improvements" in the 2020 that I don't have: LED lights, upgraded landing gear (at least I was told that after having mine overhauled), better soundproofing, rain guard, better standard seats, upgraded AC, better carpeting, NXi, synthetic vision, WAAS (most 2006 didn't have that, mine was upgraded). I may have missed a few.

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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 30 Jan 2021, 13:35 
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Username Protected wrote:
I like the big "B" on the tail.


I’d have them paint mine with a giant 8 ball on the tail instead. Would need to be one for $200K paint job!

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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 30 Jan 2021, 14:42 
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Username Protected wrote:
Interesting marketing on this. More emphasis on looks as opposed to safety, avionics, etc. No criticism here, Cirrus is good for GA.


Cirrus success is mostly attributed to their PR department. Like most businesses, the sales people are the ones that make a company, not the RD department...
If you don't bring in the cash, it does not matter how good of a product you have... You won't make it...

Cirrus has been an amazing company so far.


I really hate to admit it but I am in total agreement with that statement. I have been on the R&D/Manufacturing/Management side for so long I became entrenched in my thinking. I just launched a new product for the automotive industry and became attune to the marketing. I can tell you my first try was a failure. I have hired a professional and I can say it is EXPENSIVE, but we now have some sales and we hope it will get better over time. I have now learned that marketing is what sells stuff, not the product, not the engineering, but marketing and it has to be good. That is why the Cirrus have become so expensive, I would cringe at the marketing overhead on each unit, I am guessing it is $200K at least.
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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 30 Jan 2021, 15:18 
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Username Protected wrote:
Textron cares. I bet they spent 1/100th of what Cirrus did on their ad.

https://www.youtube.com/watch?v=Hr3TMjn ... e=youtu.be


Textron needs to quit "touting" that the Bonanza is a "1947 design". That is NOT what their target market of younger, affluent potential buyers want to hear.

It is no wonder that they sell single digits each year. I actually am surprised that they sell that many.

And now Diamond is about to enter the SEL retractable market....not good for Textron!

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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 30 Jan 2021, 15:28 
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Username Protected wrote:

Textron needs to quit "touting" that the Bonanza is a "1947 design". That is NOT what their target market of younger, affluent potential buyers want to hear.


Exactly! They should change that to say "a 1968 design"!

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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 30 Jan 2021, 15:34 
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Username Protected wrote:
GA would be much worse off without the products and success of Cirrus.

Even with 8000 planes delivered, Cirrus is still a tiny percentage of all GA airplanes out there, about 5% of piston singles flying today. The fleet size has shrunk way more than the number of planes Cirrus has produced, for example.

If Cirrus had never existed, GA would be about what it is today. They didn't "save" GA.

Mike C.

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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 30 Jan 2021, 17:28 
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Even with 8000 planes delivered, Cirrus is still a tiny percentage of all GA airplanes out there, about 5% of piston singles flying today. The fleet size has shrunk way more than the number of planes Cirrus has produced, for example.

If Cirrus had never existed, GA would be about what it is today. They didn't "save" GA.

Agreed. People are just generally bad with small and large numbers. 8000 sounds impressive as a number, but that's 8000 planes over many years. In a country of 300MM+ people. 8000 doesn't even move the needle for GA.


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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 30 Jan 2021, 17:40 
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Cirrus has been a remarkable success story, even as the size GA market has changed dramatically.

GAMA posts data about new aircraft shipments, sales, etc. on its website.

For example, from the mid-1970s through the end of that decade, total annual shipments ranged from about 14,000 to 18,000 units, the vast majority of those piston singles.

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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 30 Jan 2021, 17:52 
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Username Protected wrote:
Even with 8000 planes delivered, Cirrus is still a tiny percentage of all GA airplanes out there, about 5% of piston singles flying today.
...
If Cirrus had never existed, GA would be about what it is today. They didn't "save" GA.

I think it’s more significant to note what percentage of new aircraft sales they represent. Looking forward I see a predominantly Cirrus fleet. Beech, Cessna, and Piper can only hold on for so long putting a fresh paint job on old riveted metal airplanes. Don’t get me wrong, I like old riveted metal airplanes. I like old classic cars too, but they wouldn’t be my daily driver.

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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 30 Jan 2021, 22:06 
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Username Protected wrote:

Textron needs to quit "touting" that the Bonanza is a "1947 design". That is NOT what their target market of younger, affluent potential buyers want to hear.


Exactly! They should change that to say "a 1968 design"!


That would be 21 years newer! I am 57 years old and I like classic airplanes. I am just saying that my 22 year old son who is a pilot will probably not be impressed with the Bonanza marketing effort versus the Cirrus effort.

The two booths at Oshkosh are painfully obvious in the differences in direction of the two companies.
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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 31 Jan 2021, 00:06 
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Username Protected wrote:
I think it’s more significant to note what percentage of new aircraft sales they represent.

For 2019, last full year with data, Cirrus SR series was 47% of all new piston single sales by count.

Textron and Piper tied 25% each. Not too bad for old metal planes, they actually out sold Cirrus together.

Cirrus: 384
Textron: 203
Piper: 203
Others: 35
Total: 825

Quote:
Looking forward I see a predominantly Cirrus fleet.

Cirrus will never be the majority of piston singles flying around. Way too many old metal airplanes out there and those plastic ones do wear out, too. It wouldn't surprise me if the Cirrus has a lower average calendar lifetime than the old metal planes.

Mike C.

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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 31 Jan 2021, 11:28 
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Aircraft: 1969 Bonanza V35A
I loved flying every Beechcraft that I've flown, the Cirrus that I flew was just ok. Nice, but ok.

The Cirrus marketing makes me want to bo buy the airplane.

Beechcraft (Textron) marketing makes me want to take a nap...


I have owned four Beechcraft aircraft over the past 23 years and not once have I heard from their sales department, not even a post card...


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 Post subject: Re: The Limited Edition 8000 SR --- from Cirrus
PostPosted: 31 Jan 2021, 12:32 
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Username Protected wrote:
I loved flying every Beechcraft that I've flown, the Cirrus that I flew was just ok. Nice, but ok.

The Cirrus marketing makes me want to bo buy the airplane.

Beechcraft (Textron) marketing makes me want to take a nap...


I have owned four Beechcraft aircraft over the past 23 years and not once have I heard from their sales department, not even a post card...

I'll bet prospective King Air customers got some cards.

But you're absolutely right, Beechcraft's decline was caused not only by the overall decline in general aviation, but through the neglect of their piston customers.

A LOT of Cirrus owners have moved up to turbines. Beechcraft forgot that Bonanza owners become turbine owners and there is no better audience to market to.

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